Are you keen to sell items on ShopSpot? Here are some quick tips on how to make your item stand out.
Provide a high quality image
Obviously the quality of the photo of your item is top priority. The best images are high resolution, have a nice white background, and are look professional. Potential buyers are most concerned with accuracy of the image – buyers like to see exactly what they are going to get. The image should represent the quality, the size, the color, and the design of the product as much as possible. The higher the quality of the image, the more likely it is to sell.
Are professional models important? Not necessarily. Some fashion items sell best when modeled by professional models, but it really depends on whatever is best fit for your brand. The image doesn’t need to be overly complicated. It should be simple, clean, and clearly represent your brand and product.
And keep your images consistent. Potential buyers may look through all your items, and it’s comforting to see that all the items in your shop share the same photographic elements. The human brain loves consistency!
Include a detailed description
Verbal description of the item is important as well. Again, accuracy is top priority. Try to answer any questions that the buyer may have, like size, material, condition, color, etc. Where is it made? Is it hand-made? How many are in stock? Who designed it? What are its functional details?
While accuracy is important, be careful not to be too texty in the description. Try to keep it short and sweet. Your buyers don’t want to read screens and screens of text, but they do want to get a comprehensive overview of your item.
Indicate your location
Identifying the location of your item is helpful. In general sellers will want to know where you are located, but don’t worry too much about exact geo-specific accuracy. In some cases you may arrange for pick-up of the item so the location of your shop is helpful, but it’s not meant to display an exact address.
Ensure that your item is findable on the ShopSpot marketplace. Include any relevant tags whenever possible. And use key descriptors that buyers may search for. And make sure your item is classified in the correct category. Many sellers like to browse by category, so that is most likely the most common way your item will be discovered.
Build a great profile page
Make sure to build a professional profile page keep your page up to date. Use a nice photo that best represents your brand, and describe your shop as accurately as possible. Once a buyer finds an item they like, they are very likely to visit your profile page to learn more about the shop itself. Include any important links (for example to Facebook, LINE, Instagram, or your own website) or contact information. In order to build confidence in your shop, buyers will expect your profile page to be open and transparent. The profile page is your opportunity to make shoppers comfortable buying from you.
We hope these tips help, happy selling!
-The ShopSpot team